lunes, 28 de enero de 2013

ESCENAS HUMANAS EN LA EMPRESA


Texto de JAVIER VILLALVA (Experto en Comunicación Interna de Empresas)  sobre el libro: "ESCENAS HUMANAS EN LA EMPRESA"


Días atrás, hará un par de semanas, o tres, tal y como habíamos quedado, fui alertado por Manuel López Jerez, quien tuvo la amabilidad de darme a conocer la noticia de la autoedición de su segundo libro (Escenas humanas en la empresa), gesto que le agradecí y por el que me sumergí en esta nueva lectura.

Hay algo en el “explicaor almeriense” que suscita toda mi simpatía. Con toda probabilidad sea la intencionalidad con la que me parece que salpica sus manifestaciones y que bien pudiera resumirse en una pregunta que él mismo formula: ¿Quién sirve al servidor?

En esta entrega nos ofrece 39 reflexiones cuajadas de denuncia, como si nos invitara a un ‘recital protesta’ instándonos a acometer -“ahora” y sin pérdida de tiempo- la necesaria ‘transición’ transformadora de la empresa española.

Con un estilo propio, cargado de sencillez y de naturalidad, hace desfilar figurines como “los acomodados, los expertos en humo, los triunfadores de salón, los expertos en algo, los rostros pálidos, los lobos esteparios…, los listos” y figurantes como el ‘liao’, el invisible estratega, el profesional ‘corcho’, el directivo analítico o el bueno, el feo y el malo…

La crítica empresarial del “explicaor almeriense” me parece que pretende ejercer de revulsivo; la prueba es que la trasciende ofreciendo modelos, pautas y propuestas, con la misma naturalidad de quien cargado de sentido común señala con el dedo el camino del entendimiento, de la comunicación, del acercamiento y del servicio.

Modelos cercanos, desprovistos de anglicismos y aspavientos, que tienen en común un sencillo principio “Divide y perderás; une y vencerás”.

Manuel es un observador del entorno, de las empresas, un gran ‘escucha’ que analiza y asimila, teniendo el acierto de fijarse en “los clientes internos” y en los numerosos héroes cotidianos. Mención especial le merecen José Salmerón, patrón del Mar de Alborán, y Gerundio Fernández, en mi jerga, un auténtico M3, cuyo nombre de pila ha sido tomado por la gente para identificar los productos de su arte; las Gerundinas.

Felicito al autor por la publicación de su segundo libro y, principalmente, por sus contribuciones que me parecen meritorias en dos ámbitos: identificación de 'disfunciones' empresariales e indicaciones iniciales para ponerse en camino de subsanarlas.


ESTE LIBRO SE PUEDE ADQUIRIR, EN FORMATO PDF, EN EL PORTAL INTERNACIONAL WWW.LULU.COM















Text VILLALVA JAVIER (Expert International Business Communication) about the book: "HUMAN SCENES IN BUSINESS"



Days ago, made a couple of weeks, or three, as we had been, I was alerted by Manuel Lopez Jerez, who was kind enough to give me the news of desktop publishing of his second book (human scenes in the company), gesture and thanked him for which I immersed myself in this new reading.

There's something about the "explicaor Almeria" aroused my sympathy. In all likelihood is the intent with which it seems to me that splashes its manifestations and that could well be summed up in a question that the same formula: Who serves the server?

In this installment we offers 39 reflections curds complaint, as if we invite a 'recital protest' urging us to undertake - "now" and without delay, the necessary 'transition' transforming the Spanish company.

With a unique style, full of simplicity and naturalness, figurines paraded as "the wealthy, experts in smoke, the winners of living, experts in something, their faces pale, steppe wolves ... the ready" and extras like the 'liao', the invisible strategist, professional 'cork', the manager analytical or the good, the bad and the ugly ...

Criticism of business "explicaor Almeria" I think it intends to exercise a lever, the proof is that it transcends offering models, guidelines and proposals, as naturally loaded with common sense who points the finger the way of understanding the communication, outreach and service.

Nearby Models, devoid of Anglicisms and fuss, they share a simple principle "Divide and lose; joins and conquer."

Manuel is an observer of the environment, businesses, large 'listening' that analyzes and assimilates, having the good sense to look at "internal customers" and the many everyday heroes. Special mention deserve him Jose Salmeron, patron of the Alboran Sea, and Gerund Fernandez, in my jargon, a real M3, whose name has been taken by people to identify the products of his art, the Gerundinas.

I congratulate the author for the publication of his second book and, primarily, for their contributions that seem worthy in two areas: identification of 'dysfunctions' business and initial indications set out to address them.



THIS book is available in PDF format on the porch INTERNATIONAL WWW.LULU.COM







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