ACCEDE A MI WEB RELACIONES INTERPERSONALES EN LA EMPRESA

miércoles, 16 de noviembre de 2011

MARKETING INTERNO


Hay un dicho muy popular que dice “la cara, es el espejo del alma”; y es que por muchos avances tecnológicos, siempre nos encontraremos una cara que nos atienda. La buena atención al cliente, forma parte del éxito de la estrategia de marketing.

Ha sido, esta gran herramienta de gestión empresarial, la que ha humanizado y valorado, al capital humano de la empresa, también llamado “CLIENTES INTERNOS”. Sabemos, que esta disciplina, ha investigado mucho el comportamiento humano, llegando a conclusiones como que el cliente es un ser con unas necesidades emocionales que busca en determinados productos y servicios.

Es muy grande, la aportación del marketing, a la gestión estratégica de los Recursos Humanos. Al igual, que debemos saber, y tener en cuenta lo que necesitan nuestros posibles clientes, y ofrecerles la atención que requiere la venta y el servicio; también hay que saber como se sienten y qué necesitan, los trabajadores.

La expresión “egoísmo saludable”, llevada a la práctica con buena intencionalidad, beneficia la consecución de los objetivos empresariales y la mejora de la calidad de vida laboral. Siendo saludablemente egoístas, no hay nada mejor, para aumentar nuestras ventas y nuestra producción, como acercarnos y tratar a nuestros empleados, como verdaderos clientes.

Hay algo que valoran mucho los trabajadores, y si pudieran lo comprarían en la empresa en la que trabajan: transparencia, atención personalizada, y valoración de su aportación laboral. Es muy interesante, que coincide con lo que están exigiendo los clientes.

Observo con mucho interés, la atención que nos prestan los trabajadores del sector servicios, y considero que podríamos mejorarla. Deberíamos plantearnos, seriamente, si la gran cantidad de cursos estandarizados que se imparten, consiguen los resultados prácticos deseados. Las grandes empresas, ante la ineficacia de la formación estándar, están apostando por la formación personalizada, con el objetivo de mejorar el rendimiento laboral. También, deberíamos reflexionar sobre los métodos y sistemas de gestión de los Recursos Humanos que estamos utilizando, para conseguir lo que muy acertadamente un conocido empresario del sector hotelero plantea “la calidad de la cerveza, tiene mucho que ver con las manos que la ofrecen”.

Está estudiado y demostrado, que el factor económico, no es el único que tienen en cuenta los trabajadores a la hora de valorar su satisfacción laboral; de ahí la importancia del llamado “contrato emocional”.

Considero muy importante, para mejorar la imagen corporativa de nuestras empresas, que ofrezcamos concienzudamente, algo que siempre hemos presumido tener, “la hospitalidad y la calidez mediterránea”, tanto a los clientes externos como a nuestro capital humano.


















                                         INTERNAL MARKETING


There is a saying, popular saying "the face is the mirror of the soul" and is that for many technological advances, we always find a face that we attend. Good customer service is part of the success of the marketing strategy.

It was, this great business management tool, which has humanized and valued, the human capital of the company, also called "internal clients". We know that this discipline has been much research on human behavior, drawing conclusions as to the client is a being with some emotional needs that searches certain products and services.

It is very large, the contribution of marketing, strategic management of human resources. Like, we should know, and consider what our potential clients need, and give them the attention they require sales and service, you have to know how they feel and what they need workers.

The term "healthy selfishness", put into practice with good intentions, benefits achieving business goals and improving the quality of working life. Healthy Being selfish, there is nothing better, to increase our sales and production, how to approach and treat our employees, customers as true.

There's something highly valued workers, and if they could buy it in the company where they work: transparency, personal attention, and appreciation of their labor contribution. Interestingly, that matches what customers are demanding.

I note with great interest, care workers who provide services sector, and I think it might improve. We should consider, seriously, if the large number of standardized courses that are taught, get practical results desired. Large companies, given the ineffectiveness of standard training, are betting on personalized training, in order to improve work performance. Also, we should reflect on the methods and systems of human resources management that we are using, to get what rightly a prominent businessman in the hotel industry raises "the quality of the beer has a lot to do with the hands that offer" .

Is studied and shown that the economic factor, not the only one that takes into account workers when assessing job satisfaction, hence the importance of the "emotional contract". I consider it very important to improve the corporate image of our companies, we offer thoroughly, something we've always presumed to have, "the hospitality and warmth Mediterranean", both external customers and to our human capital.


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